The Persuaders

The Persuaders (2004)

Released: 2004-11-09 Duration: 55min
Genres: Documentary
Rating 8.0

Overview

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Production Companies

Additional Info

Budget $0.00
Revenue $0.00
Original Language en
Popularity 1.274

Directed By

Barak Goodman

Rachel Dretzin

Crew

Director
Barak Goodman
Director
Rachel Dretzin

TOP CAST

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